Politicians turn to Google for new campaign tactic
As we enter a new era of information technology, politicians have learned to exploit search engines to better their political campaigns. According to the New York Times,
Fifty or so other Republican candidates have also been made targets in a sophisticated “Google bombing” campaign intended to game the search engine’s ranking algorithms. By flooding the Web with references to the candidates and repeatedly cross-linking to specific articles and sites on the Web, it is possible to take advantage of Google’s formula and force those articles to the top of the list of search results.
Put aside the real political value of those candidates. I’m impressed with their ability to exploit cutting-edge technology. However, I think those smart ideas probably came from their respective marketing and campaign organizations. Nevertheless, I think the world is changed forever because the Internet and its tight integration with our everyday life.
In the future as a new generation of politicians come into power, and they also happen to be the ones who live and breath with MySpace and YouTube, they will bring political warfares into a whole new next level. I wonder if we will soon see SMS spams, splogs (spam blogs), or YouTube videos for political campaigns?
[...] Harry Chen sent us a link to his post about a New York Times article the newest political weapon — the Google Bomb “Fifty or so other Republican candidates have also been made targets in a sophisticated “Google bombing” campaign intended to game the search engine’s ranking algorithms. By flooding the Web with references to the candidates and repeatedly cross-linking to specific articles and sites on the Web, it is possible to take advantage of Google’s formula and force those articles to the top of the list of search results.” [...]
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