Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Sunday, June 14, 2009

Twitter increases TechCrunch web traffic

There is a new trend in social media. Tweets, messages posted on Twitter, may soon replace RSS feeds as a major source of web traffic. TechCrunch recently released its web traffic statistics. Excluding direct hits, after Google, Twitter is the number two source of referral site that drives visitors TechCrunch. I'm very surprised!
Top Sources of Traffic To TechCrunch
  1. Google: 32.7%
  2. Direct: 22.7%
  3. Twitter: 9.7%
  4. Digg: 7.4%
  5. Techmeme: 2.4%
  6. Other: 25.1%
According the author, TechCrunch tweets (messages that contain web links to TechCrunch articles) are becoming valuable link currency for the site. In the past, people follow news through RSS feeds. Today people follow news through Twitter.

Personally I haven't given up Google Reader as the tool for reading news on the web, and I only use Twitter infrequently to catch up real-time event updates. Maybe one day I will switch to Twitter for reading news when more effective tools were developed for this purpose.

Monday, April 27, 2009

Good reasons to use Twitter

A year ago I complained about Twitter. I thought writing tweets and following others on Twitter were a waste of time. A year later I changed my mind: (1) using Twitter is not a waste of time if I use it with a purpose in mind, and (2) microblogging empowers people to voice their opinions, reversing the typical consumer-producer role in mass communication.

The usage of Twitter is very simple. Instead of writing long blog posts, write short posts. Each post must be less than 140 characters. Instead of subscribing to blog RSS feeds, follow tweet messages and communicate with other users using a special language syntax.

Twitter is not a waste of time

Twittering could be a waste-of-time. But, it can also be useful if we write posts with some objectives in mind, e.g., posting messages to report the state of an ongoing crisis and telling others about events that they can't attend. If you care about spreading words around the web, using Twitter can help you to deliver messages fast and reach more people. If you want to learn about what people think about a particular topic or a product, Twitter is a great source for conducting market research and sentiment analysis.

Speak aloud using Twitter

Microblogging is the product of web communication evolution. It empowers people. In the past, individuals have little or no power to influence how the world thinks. The emergence of microblogging encourages media companies, business and government policy makers to pay attention to the common voices of people.

Summary

It's hard to predict where Twitter will end up as a business in the coming years, but I believe that the idea of microblogging is here to stay. Since I find myself using Twitter more often for many good reasons, I recommend all web users to try out Twitter. As long as we use Twitter to help people learn and spread ideas, it's a meaningful activity. Speaking aloud of our minds through Twitter will encourage free speech and encourage businesses and governments to pay attentions to our needs.

Saturday, April 4, 2009

Another powerful Twitter use case

People use twitters for many different reasons. For businesses and investors, some use cases are more compelling than the others.

From the BusinessWeek, this use case describes how businesses can use Twitter to reach potential customers:

Here's what happened when Chris Savage, the chief executive of Wistia.com, searched for the phrase "private video sharing" on Twitter, a social networking site. One post he found read, "A teacher requested a private 'video sharing' Web site so that specialists can observe student behavior—can anyone refer one?"

That got Savage's attention. He e-mailed back: "Still looking for a private video sharing site?"

Minutes later came the reply: "YES! It's the first request for one—thought I'd hit up my tweets before [I] go digging."

Savage: "Cool. You may want to check out Wistia.com. Full disclosure, I'm the CEO ;-)"


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Thursday, April 2, 2009

Google to acquire Twitter, for real?

The blog community seems to be saying that Google is in talk to acquire Twitter. By the way, not too long ago, Twitter turned down a half-billion deal from Facebook.

Twitter is a fascinating business and service. It's a simple service. People of all ages can quickly learn how to use it. To some it's an addictive communication and mind-broadcasting tool. However, while Twitter interests many people, but it doesn't really make any money as a business. The question here is why would a search engine company Google want to buy Twitter?

Google is a company that makes money by getting people to pay attention to their online products, e.g., search engines, gmails, news, blogs. The more people they can attract to their online "real estates", the more revenues it will generate from online advertising.

Blogger.com is an good example. It's a platform that attracts visitors, both publishers and readers. While publishers host Google Ads on their blogs, readers click through ads embedded in the blog posts. Blogger.com doesn't charge people for its service. It's free to publish and free to read. But, it helps Google to distribute advertisements and generate ad revenues.

I think Twitter is like Blogger.com. It's a platform for generating extremely high traffic and for distributing advertisements to a vast population. If Google does acquire Twitter, it's not because Twitter is cool, but because it's the new Blogger.

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Thursday, May 8, 2008

Twitter, I gave up

Some people are crazy about Twitter. I don't. I joined Twitter when it first came out. After few weeks, my enthusiasm for micro-blogging has gone to nil.

Recently I saw Twitter discussions in few different blog posts. I wonder if I should start using Twitter again? After some thinking, my conclusion that is that it's better for me to stay away from Twitter.

Why I gave up on Twitter:

  1. Don't want to tell the world what's on my mind too often.

  2. Posting too much Twitter messages can gave people (esp. my boss) a false impression about me being a slacker.

  3. Posting Twitter messages can't advance my writing skill.

  4. Don't feel comfortable with strangers following me on Twitter.

  5. I'm already too occupied with other social media (Facebook, my blogs and gnizr etc.)


Do you share my experience? Or are you a Twitter lover and have a different perspective?

Let me know.